A London-based digital agency sought to optimise their cold-calling function, which was newly implemented. The absence of performance metrics hindered their ability to assess call quality, prospect engagement, and reasons for disinterest. Teque developed a tailored software solution integrating AI sentiment analysis, enabling the agency to refine their process, achieve measurable improvements, and secure high-quality meetings with prospects.
London-based Digital Agency
Our client is a dynamic London-based digital agency aiming to improve the effectiveness of their sales outreach through an optimised cold-calling strategy.Artificial Intelligence
Teque developed a comprehensive software solution that automated outbound call recording and leveraged AI for sentiment analysis. This system seamlessly integrated into the SDR’s workflow, eliminating administrative burdens. It provided detailed reports on prospect engagement, allowing management to identify patterns, refine call strategies, and improve overall efficiency.
The implemented solution empowered the agency to make data-driven decisions and fine-tune their cold-calling process. They achieved improved call quality, better-targeted prospect lists, and an increase in booked meetings that led to closed deals. The enhanced workflow also boosted SDR productivity and morale, contributing to the agency’s business growth.
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